Wake Up, Make Up

Waking up in the morning is usually an arduous task for most of us, but not for the beautiful and effortless Doe Deere, CEO of Lime Crime Cosmetics. She has her morning routine down to an art as described by Savoir Flair. A busy, successful, business owner that wakes up naturally at 8:30am and proceeds to exercise, have a balanced breakfast, and ponder her day all before hopping on Instagram and checking the calendar that ultimately runs her life, is someone worth learning a few tricks from. Doe already leads a very aesthetically pleasing life as it is, so when she reveals how she listens to The Beatles whilst getting ready, I couldn’t help but admire her choice in tunes. Her beauty routine includes some great brands such as Glossier, Murad, MAC, and even the super affordable L’oreal! Doe subtly hints at a Lime Crime foundation in the works, and we couldn’t be more excited to hear that especially since her make up line is already so successful. Kindly letting us peek inside of her life in this article, she even introduces us to her two Persian kitties, Puffy Fluffles and Chester von Battingham. She goes on to mention her work schedule, including a noon start time (can you say envious!) and meetings throughout her less than typical 6 hour work day, although she keeps it real stating that she might stay until midnight if needed! Doe has what seems like a pretty easy life, but you’d be sadly mistaken if you thought she didn’t work extremely hard each day. She built her brand from hand, beginning in 2004 on the ever popular selling site beginning with the letter E. She then worked her way up to the Brand’s launch in 2008. Her signature bold and colorful looks stemmed from being her own product model in those early days. That’s exactly what Doe’s brand is about, being unapologetic, bold, and being who you want to be, what feels good to you is all that matters. As a very strong supporter of women owned businesses she often speaks to the ambitious and intuitive women entrepreneurs, even offering advice on social media platforms. Doe Deere is an exceptional business woman, a Girl Boss, who strives to embrace her weirdness and share it with the world. Her success stems from her positive disposition, leading her company to reach new heights and changing the face of beauty as we know it.

 

Follow Doe Deere on Instagram @DoeDeere.