Only a little more than three years ago, a 22-year-old Ryan Emmons saw an opportunity while traveling to the Waiakea spring in Hawaii during a family vacation with his family. Today, he is the founder and CEO of the most ethically-conscious and sustainable bottled water in the entire world, and his dream has clearly paid off as the company has grown 5000% in just three short years.
If timing is everything, Emmons is the luckiest man in the world. At a time when water bottle manufacturers were receiving a lot of backlash for unethical, unsustainable and environmentally-unfriendly practices, Emmons launched a product that cleverly changed the way we view bottled water forever with several innovative practices.
According to Baby Boomster, Waiakea Water is different from other bottled water brands in an impressive number of ways. To start, water that comes from this particular spring is highly alkaline because of the unique process in which the water is naturally filtered. The spring is located in the Mauna Loa volcano, where it rains often, allowing water to naturally filter through the porous volcanic rock.
This results in high levels of nutrients and a high pH level, giving it the unique ability to fight off free radicals in the bloodstream and keep the body in optimal health. Consumers have also praised the water for its unique taste and smooth texture.
This water is also sustainable. The spring from which the water is derived is a naturally sustainable source due to high amounts of rain throughout the entire year. Emmons, someone who values sustainability, took this sustainability a step further with the product’s packaging.
The majority of plastic water bottles have been shown to be harmful for the environment due to the inability for the plastic to break down properly. Organic Authority has it that Waiakea Water packaging, however, is made with environmentally-friendly materials and the manufacturing process leaves a minimal carbon footprint, making it certifiably carbon neutral.
Perhaps another factor in the popularity of Emmons’ water is its philanthropic initiative in a time when the world is more ethically-conscious than ever. With the help of Pump Aid, for every liter of the water that is purchased, 650 liters of clean water are given to an impoverished region of Africa.
Today, over 2,000 stores in 30 states across the country sell Waiakea Water. The company is currently valued at $10 million, and Emmons is currently opening up a new manufacturing facility in Hawaii. Needless to say, he is proud of the company that he has created and is dedicated to maintaining its ethical, charitable and environmentally-friendly practices.