Doe Deere Inspires And Supports Female Entrepreneurs

Doe Deere is the Russian born, New York City raised entrepreneur that founded Lime Crime Cosmetics. She started it in 2008 after calls to share the brightly colored make-up she had created to wear while performing as a rock & roll artist. She has used her innovative e-commerce marketing strategies to make the brand an international phenomenon. The company has transformed cosmetics into a means of creative self-expression rather than just a way to hide flaws. Now the company’s products made using vegan ingredients and never tested on animals have a worldwide following.

 

Lime Crime products go on easily, are smudge-proof and last all day long. Many people use the products for work and play. The success of the brand has given Doe Deere a platform to encourage other women to create their own companies. Inspired by female entrepreneurs before her, Doe Deere now offers advice and support for other women trying to start their own companies. The positive reinforcement she offers is designed to empower her staff and other female entrepreneurs. It has also helped to make people that use her products into a vibrant community.

 

Deere has been experimenting with wildly colored make-up since she was very young. And through her vision, creativity and hard work people of all ages can now do the same. The company’s nail polishes, eye shadows and lip sticks come in bold, vibrant, intensely-pigmented colors so bright they might be illegal. Working closely with her staff she’s always on the lookout for good new products. When she finds ones that feel authentic she acts quickly and decisively after testing the products herself to ensure authenticity.

 

A trailblazer in the use of online marketing to promote cosmetics, Deere is excited about the shift to e-commerce from bricks-and-mortar stores because it offers many advantages for consumers. It’s also given rise to many innovative marketing options. Being optimistic, knowing what her brand stands for and what her customers want helps her act with confidence and make good decisions. Being true to herself and following her intuition also helps.

 

The only change Doe Deere would make is to start her company sooner. She feels being respectful of the people with whom she works and superior customer service have played a major role in Lime Crime’s success. Her boyfriend Mark and, although she disagrees with him politically, reading Donald Trump’s Think Big & Kick Ass, has also helped.

 

Follow Doe Deere on Twitter for updates.

 

Malini Saba Wants All Women To Be Successful

Malini Saba is one of the most formidable women in the world of investing. She’s smart, tough and committed to helping women make smart choices about how they handle their money.

Saba created her own company, Saban, in 2001. She has gas, real estate and technology interests in a number of companies in her native Malaysia and abroad. As a philanthropist, Saba is devoted to helping others – especially children of misfortune. Her non-profit organization Global Investments in women, is helping at risk and low income women and children develop self esteem and an avenue for growth.

Malini donated $1 million of her own funds in 2005 to help El Camino Hospital’s Heart Research Center get off to a great start. She also toured the devastated areas left in the wake of the 2005 Tsunami that hit both India and Sri Lanka. The $10 million donated to the region went a long way in making victims whole again.

Malini actually got her start in investing while working in Silicon Valley. She invested in a number of popular startups in the mid-90s like Paypal, Netscreen and Juniper Networks.

Although Malini is a very wealthy woman now, she never forgets her humble roots in Malaysia or how poor she was when she arrived in the U.S. at the age of 19.

With only $200 to her name, she and her former husband, also a struggling Stanford University student were pretty poor. “We struggled but were both determined to make it.” The marriage didn’t last, but Malini Saba was still determined to do well for herself.

She picked up every bit of information she could find about investing. She talked to successful investors then took a leap of faith. Slowly investing in oil, commodities and real estate, she started seeing returns.

This is the main reason why she chooses to give back. “I want to see other women as successful as I am. If I can do it, there is no reason why they can’t.”