Doe Deere: Article #1

The cosmetics industry is a multi-billion dollar industry unto itself, and it is loaded with hundreds of products and services. Brands such as Maybelline, L’Oréal, Almay and MAC have dominated the scene for quite some time, but there is a now king of the hill. This top competitor is none other than Lime Crime, and this brand has shot straight to the top of the ranks via Doe Deere. Doe Deere is the chief executive officer of Lime Crime, and she has built this cosmetics line as a reflection of self. The Russian-born beauty moved to the United States when she was just 17 years old. New York City was her point of location at this time as she spent most of her time in the boroughs of Manhattan and Brooklyn.


Deere began in this business because of her love for fashion. In the early days, she would design and fabricate her very own clothes. Deere also has a strong passion for makeup products that possessed insane colors. Dressing-up in the most dazzling and insane colors was what she did as a child. Who knew that this love for bright colors would payoff in huge returns down the line. While living in New York City, she would join a local band. Being in the music business was the reason for moving out of Russia. Deere would also attend the prestigious Fashion Institute of Technology where she studies illustration as well as fashion design. The ball was now rolling and great things were on the horizon. In order to make her dreams come true, Deere started her fashion line on Ebay back in 2004. Thanks to her knowledge of fashion and fabrics, she was able to do all of the cutting and sewing herself. On top of that, she was modeling her very own clothing. Unfortunately, this initial fashion line didn’t get the attention that she was seeking. Learn more:


Deere began to venture over into cosmetics, but she noticed that none of the major brands provided vivid colors. After some thorough research, Deere would do a revamp of her fashion line. This is where Lime Crime came into fruition and by 2008, the company was ready to launch. Lime Crime took-off at an astounding rate thanks to its vividly bold colors. It also offered intensely dark hues. After beginning with lipsticks, this brand’s product list has grown to add eye shadow, eyeliner, foundation, lip gloss and hair dye. All in all, Doe Deere and Lime Crime is the perfect duo, but who knows what’s in store for the future.

Whitney Wolfe Believes That Women Should Stand The Same Chance In Dating As Men

What hasn’t Whitney Wolfe done? Whitney Wolfe has achieved a great deal since she was able to start a business. She started her first business at the age of 19. At the moment, the 26-year-old is the CEO of Bumble, a dating app she founded and launched in the year 2014. Bumble is not the first attempt at dating apps that Whitney had made. She also co-founded Tinder, an elite dating app.

So far Bumble has recorded remarkable success. In its first eight months after being launched, the app initiated five million conversations. The application is centered around women. On Bumble, women get to be the first ones to start conversations. The app now boasts of a user base of over 11 million users who spend approximately an hour a day going through profiles of other users or communicating with other users through direct messages.

Whitney Wolfe recently added functionality on Bumble that she called Bumble BFF. This feature enables women to connect with each other and form friendships that come could come in handy in the future. Bumble BFF allows women to create a friendship with other women given that nowadays women take a little longer to get married than they used to. For instance, when women relocate to other cities for work or studying, Bumble BFF will be there to help them connect with other women in these towns so that they can avoid feeling lonely and disoriented.

Whitney Wolfe believes that traditional dating puts a woman a level lower under a man. A woman should be able to approach a man if she finds him attractive. According to the entrepreneur, women should be given an equal chance to start, create and build relationships.

Whitney Wolfe who started her first business at the age of 19 is an ardent feminist. As a woman who always wanted to go first and be her boss, she found it a little troubling that if she liked a guy she had to wait for him to make an advance on her. This challenge is the fact that she wanted to provide a solution for by creating the Bumble App.

Learn more about Whitney Wolfe:—creating-social-change-on-bumble

Betsy DeVos the Light of Change in The American School System

Betsy DeVos is someone who has impacted the school system in America immensely over the years. She has been at the forefront of various educational movements which help the children of America. Education has always been one of the leading causes that Betsy DeVos cares about, and she has always tried to bring change to this system. Earlier this year, Betsy DeVos was named the Education Minister of America under the presidency of Donald Trump. She made headlines and history as being one of the first education ministers to assume the position after a record-breaking tie was seen in the votes which were cast. A tie breaker vote had to be cast to appoint the next Education Minister, and Betsy DeVos won the election. As the Education Minister of the country, Betsy DeVos now has a platform to be able to take her ideas and reforms for the education system forward and bring about change in the American school system. Read more about their foundation at

Before she was appointed to the position, Betsy DeVos worked for the reforms of the education system from her base in Michigan. She was at the forefront of the school vouchers movement which advocated the use of public funds for the purpose of improving the education system in the country. She put forward the notion that public schools should be enhanced to be on the level of private schools so that everyone in the country can receive the same high quality of education. She was also at the forefront of the school charter movement. According to what she stood for during this period, she wanted schools all over America to undergo an assessment and be graded based on their performance. The schools would be graded the same way that their students are. Betsy believed that this was one way she would be able to give the people of America access to quality education. By doing this, parents would be able to make better judgments regarding the schools which they plan to send their children to.

Betsy DeVos is married to Dick DeVos, the owner of Amway. The couple heavily stresses the importance of giving back to the community and using their power for the good of people. Betsy DeVos and her husband started up the DeVos Family Foundation, which is an organization that is designed to help organizations and individuals. The organization supports a wide array of causes, both reflecting the issues that Dick and Betsy DeVos both care deeply about. The DeVos Family Foundation is known for the numerous scholarships that they offer students every year. These awards are given to students who have good grades or who show exemplary talents in extracurricular activities. The awards are granted to people so that they can go on and seek better and higher educational opportunities to grow their skills and abilities further. Read her interview with Philanthropy Table.

Rick Shinto And Penelope Kokkinides: Two Of InnovaCare Health’s Innovative Leaders

InnovaCare Health is a company that’s redefining healthcare management. They are doing this through their development of innovative provider network models, a focus on patient-first quality care and the offering of high-quality Medicaid and Medicare Advantage plans as well as physician practice services. At InnovaCare Health the patient is their top priority. The company fully integrates the most advanced technologies and top of the line patient care into their sustainable, cost-effective healthcare models. This has gained them high praise throughout the healthcare industry.

The company runs PMC Medicare Choice and MMM Healthcare, two Puerto Rico based Medicare Advantage plans with almost 200,000 members. Those members are provided the highest quality care by a network of provides that include over 7,500 doctors, technicians and other healthcare professionals. Even in today’s challenging, complex healthcare environment the company has done an exemplary job in providing broad-benefit coverage using a well-coordinated model. The company is known for its focus on creating strong patient-provider relationships while providing quality, innovative, cost-effective care to its patients all across North America. Visit for more info on Penelope Kokkinides.

One of the reasons for the success of InnovaCare Health and its subsidiaries is its excellent leadership. Dr. Richard Shinto is president and CEO of InnovaCare, Inc. He has held the position since 2012. Dr. Shinto has been involved in clinical and operational healthcare for over 20 years. Trained as an internist and pulmonologist, he worked in medical facilities throughout Southern California before going into management. Prior to taking the leadership position at InnovaCare, he was president and CEO of Aveta Inc. from 2008 until 2012. He was also Chief Medical Officer for NAMM California and Chief Medical Officer and COO of Medical Pathways Management Company. Shinto was also Orange County, California-based Cal Optima Health Plan’s Chief Medical Officer and spent a year at MedPartners as their medical management vice president.

Chief Administrative Officer Penelope Kokkinides is another vital InnovaCare Health staff member. Formerly the company’s COO, Penelope Kokkinides brings valuable knowledge and experience to the company. She has over 20 years of experience in healthcare. Her specialty is managed care and government programs including Medicaid and Medicare. Kokkinides has vast experience developing clinical programs as well as managing health care operations and processes with a focus on improving organizational infrastructure and inefficiencies. She was COO and Executive Vice President of Centerlight HealthCare, COO of Touchstone Health and AmeriChoice’s corporate vice president for Disease Management and Care Management.

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Doe Deere Inspires And Supports Female Entrepreneurs

Doe Deere is the Russian born, New York City raised entrepreneur that founded Lime Crime Cosmetics. She started it in 2008 after calls to share the brightly colored make-up she had created to wear while performing as a rock & roll artist. She has used her innovative e-commerce marketing strategies to make the brand an international phenomenon. The company has transformed cosmetics into a means of creative self-expression rather than just a way to hide flaws. Now the company’s products made using vegan ingredients and never tested on animals have a worldwide following.


The success of the brand has given Doe Deere a platform to encourage other women to create their own companies. Inspired by female entrepreneurs before her, Doe Deere now offers advice and support for other women trying to start their own companies. The positive reinforcement she offers is designed to empower her staff and other female entrepreneurs. It has also helped to make people that use her products into a vibrant community.


And through her vision, creativity and hard work people of all ages can now do the same. The company’s nail polishes, eye shadows and lip sticks come in bold, vibrant, intensely-pigmented colors so bright they might be illegal. Working closely with her staff she’s always on the lookout for good new products. When she finds ones that feel authentic she acts quickly and decisively after testing the products herself to ensure authenticity.


A trailblazer in the use of online marketing to promote cosmetics, Deere is excited about the shift to e-commerce from bricks-and-mortar stores because it offers many advantages for consumers. It’s also given rise to many innovative marketing options. Being optimistic, knowing what her brand stands for and what her customers want helps her act with confidence and make good decisions. Being true to herself and following her intuition also helps.


The only change Doe Deere would make is to start her company sooner. She feels being respectful of the people with whom she works and superior customer service have played a major role in Lime Crime’s success. Her boyfriend Mark and, although she disagrees with him politically, reading Donald Trump’s Think Big & Kick Ass, has also helped.


Follow Doe Deere on Twitter for updates.


Malini Saba Wants All Women To Be Successful

Malini Saba is one of the most formidable women in the world of investing. She’s smart, tough and committed to helping women make smart choices about how they handle their money.

Saba created her own company, Saban, in 2001. She has gas, real estate and technology interests in a number of companies in her native Malaysia and abroad. As a philanthropist, Saba is devoted to helping others – especially children of misfortune. Her non-profit organization Global Investments in women, is helping at risk and low income women and children develop self esteem and an avenue for growth.

Malini donated $1 million of her own funds in 2005 to help El Camino Hospital’s Heart Research Center get off to a great start. She also toured the devastated areas left in the wake of the 2005 Tsunami that hit both India and Sri Lanka. The $10 million donated to the region went a long way in making victims whole again.

Malini actually got her start in investing while working in Silicon Valley. She invested in a number of popular startups in the mid-90s like Paypal, Netscreen and Juniper Networks.

Although Malini is a very wealthy woman now, she never forgets her humble roots in Malaysia or how poor she was when she arrived in the U.S. at the age of 19.

With only $200 to her name, she and her former husband, also a struggling Stanford University student were pretty poor. “We struggled but were both determined to make it.” The marriage didn’t last, but Malini Saba was still determined to do well for herself.

She picked up every bit of information she could find about investing. She talked to successful investors then took a leap of faith. Slowly investing in oil, commodities and real estate, she started seeing returns.

This is the main reason why she chooses to give back. “I want to see other women as successful as I am. If I can do it, there is no reason why they can’t.”