Doe Deere: Article #1

The cosmetics industry is a multi-billion dollar industry unto itself, and it is loaded with hundreds of products and services. Brands such as Maybelline, L’Oréal, Almay and MAC have dominated the scene for quite some time, but there is a now king of the hill. This top competitor is none other than Lime Crime, and this brand has shot straight to the top of the ranks via Doe Deere. Doe Deere is the chief executive officer of Lime Crime, and she has built this cosmetics line as a reflection of self. The Russian-born beauty moved to the United States when she was just 17 years old. New York City was her point of location at this time as she spent most of her time in the boroughs of Manhattan and Brooklyn.


Deere began in this business because of her love for fashion. In the early days, she would design and fabricate her very own clothes. Deere also has a strong passion for makeup products that possessed insane colors. Dressing-up in the most dazzling and insane colors was what she did as a child. Who knew that this love for bright colors would payoff in huge returns down the line. While living in New York City, she would join a local band. Being in the music business was the reason for moving out of Russia. Deere would also attend the prestigious Fashion Institute of Technology where she studies illustration as well as fashion design. The ball was now rolling and great things were on the horizon. In order to make her dreams come true, Deere started her fashion line on Ebay back in 2004. Thanks to her knowledge of fashion and fabrics, she was able to do all of the cutting and sewing herself. On top of that, she was modeling her very own clothing. Unfortunately, this initial fashion line didn’t get the attention that she was seeking. Learn more:


Deere began to venture over into cosmetics, but she noticed that none of the major brands provided vivid colors. After some thorough research, Deere would do a revamp of her fashion line. This is where Lime Crime came into fruition and by 2008, the company was ready to launch. Lime Crime took-off at an astounding rate thanks to its vividly bold colors. It also offered intensely dark hues. After beginning with lipsticks, this brand’s product list has grown to add eye shadow, eyeliner, foundation, lip gloss and hair dye. All in all, Doe Deere and Lime Crime is the perfect duo, but who knows what’s in store for the future.

Wake Up, Make Up

Waking up in the morning is usually an arduous task for most of us, but not for the beautiful and effortless Doe Deere, CEO of Lime Crime Cosmetics. She has her morning routine down to an art as described by Savoir Flair. A busy, successful, business owner that wakes up naturally at 8:30am and proceeds to exercise, have a balanced breakfast, and ponder her day all before hopping on Instagram and checking the calendar that ultimately runs her life, is someone worth learning a few tricks from. Doe already leads a very aesthetically pleasing life as it is, so when she reveals how she listens to The Beatles whilst getting ready, I couldn’t help but admire her choice in tunes. Her beauty routine includes some great brands such as Glossier, Murad, MAC, and even the super affordable L’oreal! Doe subtly hints at a Lime Crime foundation in the works, and we couldn’t be more excited to hear that especially since her make up line is already so successful. Kindly letting us peek inside of her life in this article, she even introduces us to her two Persian kitties, Puffy Fluffles and Chester von Battingham. She goes on to mention her work schedule, including a noon start time (can you say envious!) and meetings throughout her less than typical 6 hour work day, although she keeps it real stating that she might stay until midnight if needed! Doe has what seems like a pretty easy life, but you’d be sadly mistaken if you thought she didn’t work extremely hard each day. She built her brand from hand, beginning in 2004 on the ever popular selling site beginning with the letter E. She then worked her way up to the Brand’s launch in 2008. Her signature bold and colorful looks stemmed from being her own product model in those early days. That’s exactly what Doe’s brand is about, being unapologetic, bold, and being who you want to be, what feels good to you is all that matters. As a very strong supporter of women owned businesses she often speaks to the ambitious and intuitive women entrepreneurs, even offering advice on social media platforms. Doe Deere is an exceptional business woman, a Girl Boss, who strives to embrace her weirdness and share it with the world. Her success stems from her positive disposition, leading her company to reach new heights and changing the face of beauty as we know it.


Follow Doe Deere on Instagram @DoeDeere.


Doe Deere’s Lime Crime Brand Is Makeup That Defies Expectations

Doe Deere has always stuck to her instincts, and they have served her well. She is determined and bold, just like her makeup brand Lime Crime. Even the name was different, but she kept it, and it’s a darn good “Google-able name.

The CEO and founder of Lime Crime sat down with IdeaMensch to talk beauty shop. She revealed that Lime Crime originally came from the Ebay account name she had registered for her DIY fashion line.

Doe Deere has always been an original, and her special individuality took shape as a little girl growing up in her native Russia. She loved playing with colors and all their strong pigments and adorning herself and her young friends in bizarre makeup combinations. She knew early on that she really liked glitter, crystals, iridescence and happy vivid shades.

Lime Crime was launched in 2008, and today, the brand is thriving as a leader in beauty e-commerce. Doe Deere is internet savvy and understands the huge value of social media. Her Lime Crime Instagram page has already attracted more than 2.8 million makeup obsessed followers and counting. Fans like to send makeup selfies to Lime Crime’s Instagram to show off their favorite crazy wild Lime Crime palettes. Doe Deere enjoys interacting with her fans on social media because they inspire each other.

When developing a brand new beauty product, Doe Deere always tests the item on herself, and if it fails to impress, then it’s tossed away. She maintains a strong participation in her company’s daily business happenings, whether it’s meeting with the chemist at the lab or attending key meetings. Doe Deere built her brand by scratch and likes every aspect of Lime Crime’s successful progress.

Doe Deere understands what it’s like to dream large and then try to execute your goals and hope to see them bear fruit. She’s always been courageous and defied expectations, and it’s paying off.

She recently landed on Self-Made magazine’s list of the Top Female Entrepreneurs. Doe Deere was also chosen to grace their cover with business legends Arianna Huffington and Suze Orman. It was an honor that Doe Deere has been truly humbled by.

Lime Crime continues creating modern, edgy cosmetics that women fall instantly in love with. Check out their e-commerce site here, and rock your makeup world.

Are you bold enough to put on some sexy Lime Crime, ladies?