The cosmetics industry is a multi-billion dollar industry unto itself, and it is loaded with hundreds of products and services. Brands such as Maybelline, L’Oréal, Almay and MAC have dominated the scene for quite some time, but there is a now king of the hill. This top competitor is none other than Lime Crime, and this brand has shot straight to the top of the ranks via Doe Deere. Doe Deere is the chief executive officer of Lime Crime, and she has built this cosmetics line as a reflection of self. The Russian-born beauty moved to the United States when she was just 17 years old. New York City was her point of location at this time as she spent most of her time in the boroughs of Manhattan and Brooklyn.
Deere began in this business because of her love for fashion. In the early days, she would design and fabricate her very own clothes. Deere also has a strong passion for makeup products that possessed insane colors. Dressing-up in the most dazzling and insane colors was what she did as a child. Who knew that this love for bright colors would payoff in huge returns down the line. While living in New York City, she would join a local band. Being in the music business was the reason for moving out of Russia. Deere would also attend the prestigious Fashion Institute of Technology where she studies illustration as well as fashion design. The ball was now rolling and great things were on the horizon. In order to make her dreams come true, Deere started her fashion line on Ebay back in 2004. Thanks to her knowledge of fashion and fabrics, she was able to do all of the cutting and sewing herself. On top of that, she was modeling her very own clothing. Unfortunately, this initial fashion line didn’t get the attention that she was seeking. Learn more: https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/
Deere began to venture over into cosmetics, but she noticed that none of the major brands provided vivid colors. After some thorough research, Deere would do a revamp of her fashion line. This is where Lime Crime came into fruition and by 2008, the company was ready to launch. Lime Crime took-off at an astounding rate thanks to its vividly bold colors. It also offered intensely dark hues. After beginning with lipsticks, this brand’s product list has grown to add eye shadow, eyeliner, foundation, lip gloss and hair dye. All in all, Doe Deere and Lime Crime is the perfect duo, but who knows what’s in store for the future.