Luiz Carlos Trabuco Cappi is the current CEO of Bradesco and has made headlines over the years for his zealous efforts to keep the company afloat. His efforts have mostly been successful as the company has remained the second largest bank in Brazil for the past decade. It used to be the largest until their rivals had merged.
If it weren’t for Bradesco’s recent success in the private pension market, which was heavily pushed by Luiz, the company would likely be in a slight decline. Public pensions are mandated by the Brazillian government, but it is netiquette for many of those with higher incomes. Because of this, many that can afford to purchase a private pension plan will do so as an extension to their existing public plan. As instability in the economy grows, private pensions will likely become more common.
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A Little About Luiz Carlos Trabuco Cappi
Luiz Trabuco had started with a humble lifestyle since he came from a small town with working-class parents. When he was hired by Amador, the CEO, he had been given various low-level positions. He had worked his entire adult life for the company, even when he was attending University of Sao Paolo. After finishing his education, he was able to reach executive positions.
As his career progressed, he became the marketing manager of the company, in which he would then make critical decisions that would later turn the company into a big deal. The bank’s leadership had traditionally kept away from the media, fearing that the bank would be ruined if caught in any negative stories. Instead, Trabuco decided to take risks and launch many PR campaigns and to keep the company in close contact with the media.
When the founder, Amador Aguiar, had died in the early 1990s, the executives had voted Marcio to become the company’s first CEO. Although Marcio had greatly expanded the company’s wealth, many of those acquisitions would become burdensome in the near future. Since the maximum age to be CEO is 65, Marcio had to step down and give Luiz a shot at leadership.
Although the management of new assets is pretty demanding, Luiz was able to keep things together in the long term. Luiz is not the type to quickly expand the company but she rather prefers to give the company stability while working on fixing its internal structure. His level-headed approach is why the bank is still such a relevant force in the economy.
As a CEO and president, he is calm, collected, and overly kind when making business deals. He is the type of person that most companies would want as a CEO but very few actually have. It is quite possible that his approach to business and life is due to his liberal arts studies, which is far from the norm of business majors in the finance industry. He tends to keep out of any squabbles in business and would rather form alliances to represent the company in a mature matter. Instead of living a fast-paced upper-class lifestyle, he would rather visit his family in his free time.
Bradesco has been operating since the early 1940s, in which Amador Aguiar was the sole founder. The company is now one of the most known banks in the country, having branches in just about every small or large city of Brazil. They are known to be innovative and they were even the first to bring debit cards to the average person. They also have hundreds of thousands of cash machines in the country so their customers are never left without quick access to their money where it matters.
Find more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html