Doe Deere: Article #1

The cosmetics industry is a multi-billion dollar industry unto itself, and it is loaded with hundreds of products and services. Brands such as Maybelline, L’Oréal, Almay and MAC have dominated the scene for quite some time, but there is a now king of the hill. This top competitor is none other than Lime Crime, and this brand has shot straight to the top of the ranks via Doe Deere. Doe Deere is the chief executive officer of Lime Crime, and she has built this cosmetics line as a reflection of self. The Russian-born beauty moved to the United States when she was just 17 years old. New York City was her point of location at this time as she spent most of her time in the boroughs of Manhattan and Brooklyn.


Deere began in this business because of her love for fashion. In the early days, she would design and fabricate her very own clothes. Deere also has a strong passion for makeup products that possessed insane colors. Dressing-up in the most dazzling and insane colors was what she did as a child. Who knew that this love for bright colors would payoff in huge returns down the line. While living in New York City, she would join a local band. Being in the music business was the reason for moving out of Russia. Deere would also attend the prestigious Fashion Institute of Technology where she studies illustration as well as fashion design. The ball was now rolling and great things were on the horizon. In order to make her dreams come true, Deere started her fashion line on Ebay back in 2004. Thanks to her knowledge of fashion and fabrics, she was able to do all of the cutting and sewing herself. On top of that, she was modeling her very own clothing. Unfortunately, this initial fashion line didn’t get the attention that she was seeking. Learn more:


Deere began to venture over into cosmetics, but she noticed that none of the major brands provided vivid colors. After some thorough research, Deere would do a revamp of her fashion line. This is where Lime Crime came into fruition and by 2008, the company was ready to launch. Lime Crime took-off at an astounding rate thanks to its vividly bold colors. It also offered intensely dark hues. After beginning with lipsticks, this brand’s product list has grown to add eye shadow, eyeliner, foundation, lip gloss and hair dye. All in all, Doe Deere and Lime Crime is the perfect duo, but who knows what’s in store for the future.

Fabletics and The Leverage of User Reviews In Kate Hudson’s Leadership

We live in a world where anyone can be lucky, and anyone can start a business. This is exactly what Kate Hudson did in starting an athleisure brand. In this article, we will talk more about both what we know and what we still don’t know about her business pursuits. It should also be good to say here some of the new achievements of Kate Hudson’s Fabletics and why it is using the power of user reviews to create the most powerful products today. Shall we continue?



The Huffington Post Article About Kate Hudson



It is necessary to say here that Fabletics was started in order to provide the best service to the people. When consumers purchase, they are giving Fabletics the information that it needs to become a better company. In the Huffington Post article, it was mentioned that since 2013 Fabletics has been able to grow to almost 200% and has been able to grow to about $235 million in total revenue.



It is also necessary to say here that the success of Kate Hudson’s brand may have something to do with the leadership of Shawn Gold, who is the Corporate Marketing Officer of Fabletics. However, what stands out in the entire progress of Fabletics has to do with how the brand is always prioritizing the voice of the crowd.



It is the voice of the people, the customers and the crowd that should be a priority in creating the brand and product that has to be served.

It goes without saying that the colossal growth of Fabletics is a proof of how much your company can grow if the voice of the crowd is prioritized. How many companies right now do the same and try to embrace consumer reviews in creating a good product?



The wisdom here will always have to be subject to the voice of the people. What can companies do but subject themselves to the demands of the customers? Without doing so, creating a good product would not be viable.



Kate Hudson’s Role

It is also mentioned in the HuffPost article that Kate Hudson’s leadership for Fabletics is always first-hand and hands-on. There might not even be that much holiday and break time for Kate Hudson because of such direct involvement of Kate Hudson. With the improved loyalty that Kate Hudson has been able to gather for her brand, nothing is stopping her now to create the product that can lead to her ultimate growth.

You may also be able to learn from Forbes that Kate Hudson’s involvement is nothing less characteristic of a person who knows how to scale a product to an international scale.



Perhaps it is the star power of Kate Hudson that gave her the edge. Perhaps it is her charisma. Whatever it is, it is easy to say that the market’s customer reviews have a lot to do with it, too.



Finally, may we invite you to take the Lifestyle Quiz to find out which Fabletics outfit is the best for you?

Sentient AI – Personalized Merchandising

What, would you say is the most important e-tailer expression when marketing to online shoppers?

Surprisingly, the answer to this question is no longer conjecture; however, conjecture has been the presumptive answer up to now.

In effect, trends–set by the designers and by those mysterious, “they-Sayers,” traditionally set the stage for the next season’s goods and services–with suggestions for the way in which they are marketed.

Granted, personalized merchandising is not exactly something that consumers have come to expect–beyond the choice of color or size.

Most of the time, online goods–presented in catalog-style–display some variations of distinction, but choices remain largely guesstimated by the industry–leaving the masses vulnerable to looking like cookie-cutter images of each other.

Rarely have consumers question the system. Nobody seems to have asked why there were never any personal designs or fittings for the masses.

Unparalleled is the embarrassment suffered by a woman who walks into a social event and recognizes her exact dress on another woman. Furthermore, it happens…

Enter stage right; the artificial intelligence (AI) disruptor, personalized marketing is expanding and forever changing the consumer shopping experience. It is as if one is entering a completely new world in which to shop–and it is infectious.

By definition, personalized merchandising or automated merchandising uses AI to “track specific consumer behavior and trends in online shopping,” which e-commerce marketers then employ to provide their customers with unique, personal possibilities. has an amazing product called, Aware that utilizes “adaptive merchandising, visual search and product discovery, and intelligent recommendations to help shoppers find products they really want to buy.”

Aware guides the customer through areas that are relevant to them in much the same way a sales associate would do in a brick and mortar location, and once a customer lands on the site again—their browsing experience is personalized.

In effect, AI personalized merchandising has opened up amazing possibilities to both marketers and their prospects. Indeed, “the right products are being shown to the right people, at the right time,” and by grouping lifestyle images together–from hats to shoes and in between—a customer can actually have a virtual conversation in their mind about how the combination would look.

As a result, there is no going back now. Overall, the AI personalized merchandising concept creates an ambiance for consumers, whereby the entire occurrence seems to have been inbuilt with their personal preferences and needs in mind.



The effect is captivating and motivating for buyers, and it can be used to help people come to enjoy their shopping adventure—while expecting it to be relevant to them every, single time.

Tony Petrello Helped With Harvey When Others Wouldn’t

As a regular member of different Texas societies and charities, Tony Petrello knows there are certain things he can do to help people out in different situations.

He has always tried to give back to the community he is a part of because he knows how important it is to help people who are unable to help themselves. Tony Petrello has tried to make sure he can give others what they need because of the power and the capabilities he has. In fact, Tony Petrello knew there would be different ways he could do things to help if he was working toward a positive future with other people.

For Tony Petrello, this meant he had to try different things and had to give people more opportunities than what they were used to. When Hurricane Harvey hit, Texas was devastated. People were losing their homes and their cars and they were having so many issues with the things they were doing. The problems continued, but Tony Petrello knew he could do a lot to actually help people with the things they were hoping for. In fact, he knew there would be a way for himself to give the community what they needed.


After he had donated money to different charities, Tony Petrello started helping individuals out. He had no problem trying to find what other people were looking for and regularly made sure he was doing what he could to help them get the service they needed. In fact, he took time out of his days so he could show others what he was doing for them. He got hands-on with a lot of the charitable work he was doing which was impressive for someone who had worked as a CEO and knew they were spending valuable time not making money.

Tony Petrello is the CEO of Nabors, Inc. He started out there in the early 1990’s and has continued his career with successful opportunities since that point. Because of everything that Tony Petrello has accomplished with the company, he has managed to make a difference. According to, even other CEOs who are a part of similar companies have had the ability to make sure they are following what Tony Petrello does because they know how important his career is to him in every way possible. Everything that Tony Petrello has done has allowed him the chance to experience these different business opportunities.

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Securus Technologies Is Working Hard To Keep Inmates On A Positive Note Upon Release From Prison

In an environment where crime rates are high and inmate to inmate crimes are occurring daily, you want to know that your family and friends are safe while serving their time behind bars. The time that they spend away from you is already going to be stressful enough for you and for them. The need to know that they are safe is going to help you sleep better at night.


The services offered by Securus Technologies is more than just a phone call. The phone services are just the beginning of the services that are offered to inmates and family. The presence of prepaid calling cards will help keep track of the spending that one pays for the phone calls. If you are unable to answer the phone when a call is placed, the automated voice mail system will give you any messages from the inmate who called. The ability to allow for the inmate to call more often is another perk that is brought on by Securus Technologies.


Inmates are provided the tools they need to be better citizens when their time is up. While in prison, inmates are given classes to help them adjust to life on the outside without all the crime following them. The inmate is also closer to family and friends while away which transcends over into relationships outside of the prison walls. For this reason, inmates are given the incentive to be law abiding citizens upon their release.


Inmates who are part of the prison structure are given access to other services outside of phone calls. The inmate is awarded the opportunity to be visited by family and friends on visiting days as long as they continue to exhibit good behavior. The inmate will be given the opportunity to visit with their family and friends with rules that will help to establish good behavior upon returning back to their cells after visiting hours are over.


Talk Fusion’s CEO Bob Reina Makes Massive Animal Charity Donation

If you knew nothing about Bob Reina except for what he talked about then you would be left with the impression that he loves animals and cares very deeply for them. Of course, there is more to Reina than that. Reina is, after all, the CEO and founder of one of the most prolific video marketing companies on the internet in Talk Fusion. However, outside of his work as a marketing guru for the power of video, Reina is also a devout lover of animals. In fact, his love of animals drew him to make an impressive $1 million donation to the Humane Society of Tampa Bay.


Reina made headlines when he signed his donation to the Humane Society of Tampa Bay but really it was always about the animals, not the press. Reina says, “Animals can’t help themselves though. There are a lot of great causes in the world, but I have an affinity for pets and always have.” Reina’s donations will give the Humane Society the funding needed to create and support low-cost veterinarian services outside of their clinic for pet owners who don’t have the money to otherwise pursue remedies for their furry companions.


Reina himself is enough of a pet owner to know that there is a lot that can go into taking care of an animal. Of course, it doesn’t help that he has 11 dogs on his massive property and that these dogs require two full-time housekeepers in order to keep them clean, healthy and happy ( Reina can happily say that he is probably done adding pets to his life. Maybe. Potentially. Among his 11 pets are a host of rescues that had a potentially dark end waiting for them had he not come in and adopted them into his life.


Talk Fusion has been one of the more pronounced video marketing companies on the internet since its inception back in 2007. Reina and Talk Fusion enjoyed a prolific year that saw their company take home several major industry awards. Talk Fusion will look ahead to 2018 in anticipation of releasing even more communication based solutions to companies everywhere.

Boraie Development Earns New Jersey a Reputation

Boraie Development, a New Jersey-based real estate contracting company, is famous for its relevance in the state’s industry. According to an article published through Philly Purge, New Jersey has experienced development thus accommodating the highest mortgage shares in the U.S. As a result, Boraie Development maintains its mission geared towards enhancing positive trends in the segment that will result in the resolution of house shortages. Also, the organization’s vision is guided by its zeal to keep track of New Jersey’s Real Estate sector. The company’s unique financial strategy entails the utilization of private funds from commercial banks as well as its capital. Additionally, Boraie Development has overtime secured partnerships with other banking institutions and experts in the construction industry. Through its exclusivity, Boraie Development has climbed its way up to be the leader constructor in NJ’s construction segment.

Boraie Development was founded in 1986 being placed in New Jersey. The corporation provides a diverse package of services ranging from sales and marketing to asset management. The organization’s success trajectory is attached to its leading personalities including Sam Boraie. Boraie has championed for the realization of major projects facilitated by Boraie Development. The company’s works are diversified in numerous fields including the education sector and the housing segment. Boraie Development pioneered the augmentation of housing units of the University of Rutgers. Additionally, Mr. Boraie led the company in the development of a privately-owned residential apartment known as The Aspire. Omar demonstrated the organization’s excellence in the construction of the apartments. According to VP Wasseem, The Aspire is among the most stylish accommodations. Other outstanding units made by Boraie include The Hub.

Besides recognition for his achieved success, Omar Boraie works towards retaining his relevance in the segment. Recently, Omar Boraie launched his latest project that took place at Albany Street Tower. Under the instructions of Omar, Boraie Development organized for the developmental project’s requirements diligently. The project entailed the building of a mixed apartment consisted of office space covering approximately 150,000 square feet. Omar’s decision to augment the project was governed by his desire to offer more comfortable offices for New Brunswick workers. Additionally, Omar Boraie postulates the need to collaborate with other industries. As such, Mr. Boraie provides that in the future, will work towards attracting innovative tech enterprises as well as biological science organizations. Omar further illustrates that the partnership will propel New Brunswick’s position in the state to greater heights. Visit the company’s website at

Boraie Developments Great Influence on Real Estate

Boraie developments is a company that offers several services to its customers. For instance, it deals with urban real estate market, property management, sales and marketing, real estate development and much more. The company’s primary role is to render quality services to their customers and also build remarkable buildings. Their services are entitled to bring profits and success to both the business and even the intended clients. For Boraie Developments to administer quality services to its customers, it works with several financial institutions, investors and also the qualified and best architectures in the industry. This is to ensure that there’s growth in the business and also quality services are rendered to the customers.

The company Boraie developments have existed for over thirty years in the industry. Following the long existence and the enormous impact it has on the economy, Boraie developments are declared as one of the most sought developer’s companies in New Jersey and around the globe. Boraie Developments Company has worked on numerous projects which have been successful. These projects have attracted a lot of people not only in New Jersey but also around the globe. A lot of investors have opted to invest their money in Boraie developments because they view it as a long-term goal. They also influence the significant growth of the company. You can visit his account

Boraie Developments Company has moreover attracted tenants’ worldwide. The company however also focuses on commercial projects such as retailing, office student housing, financial restructuring and much more. The company manages and protects its properties. They ensure that there’s adequate and quality customer service, marketing, and leasing services are rendered, accounting, excellent administration, and maintenance of the property so that it can attract many customers.

Boraie Developments Company has successfully sold over one hundred million profitable transactions which have generated a considerable profit for the company. However, Boraie developments are headed by Mr. Omar Boraie who the founder, chairman and the president of the company. His creativity, innovation, and excellent managerial skills have led to the growth, establishments and the success of the Boraie development company. He has imitated hard work and teamwork which has resulted in the company to be internationally recognized and receive numerous qualifications. Check out Rutgers to know more.

The company under the influence of the excellent management of Mr. Omar Boraie, it has been able to improve the economy of new jersey and also improved the quality of life for the people in new jersey. Boraie has brought modernization to the people around the globe.

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Luiz Carlos Trabuco Cappi Is Guiding Bradesco Through A Tough Economy

Luiz Carlos Trabuco Cappi is the current CEO of Bradesco and has made headlines over the years for his zealous efforts to keep the company afloat. His efforts have mostly been successful as the company has remained the second largest bank in Brazil for the past decade. It used to be the largest until their rivals had merged.

If it weren’t for Bradesco’s recent success in the private pension market, which was heavily pushed by Luiz, the company would likely be in a slight decline. Public pensions are mandated by the Brazillian government, but it is netiquette for many of those with higher incomes. Because of this, many that can afford to purchase a private pension plan will do so as an extension to their existing public plan. As instability in the economy grows, private pensions will likely become more common.

Read more on Hoovers.

A Little About Luiz Carlos Trabuco Cappi

Luiz Trabuco had started with a humble lifestyle since he came from a small town with working-class parents. When he was hired by Amador, the CEO, he had been given various low-level positions. He had worked his entire adult life for the company, even when he was attending University of Sao Paolo. After finishing his education, he was able to reach executive positions.

As his career progressed, he became the marketing manager of the company, in which he would then make critical decisions that would later turn the company into a big deal. The bank’s leadership had traditionally kept away from the media, fearing that the bank would be ruined if caught in any negative stories. Instead, Trabuco decided to take risks and launch many PR campaigns and to keep the company in close contact with the media.

When the founder, Amador Aguiar, had died in the early 1990s, the executives had voted Marcio to become the company’s first CEO. Although Marcio had greatly expanded the company’s wealth, many of those acquisitions would become burdensome in the near future. Since the maximum age to be CEO is 65, Marcio had to step down and give Luiz a shot at leadership.

Although the management of new assets is pretty demanding, Luiz was able to keep things together in the long term. Luiz is not the type to quickly expand the company but she rather prefers to give the company stability while working on fixing its internal structure. His level-headed approach is why the bank is still such a relevant force in the economy.

As a CEO and president, he is calm, collected, and overly kind when making business deals. He is the type of person that most companies would want as a CEO but very few actually have. It is quite possible that his approach to business and life is due to his liberal arts studies, which is far from the norm of business majors in the finance industry. He tends to keep out of any squabbles in business and would rather form alliances to represent the company in a mature matter. Instead of living a fast-paced upper-class lifestyle, he would rather visit his family in his free time.

About Bradesco

Bradesco has been operating since the early 1940s, in which Amador Aguiar was the sole founder. The company is now one of the most known banks in the country, having branches in just about every small or large city of Brazil. They are known to be innovative and they were even the first to bring debit cards to the average person. They also have hundreds of thousands of cash machines in the country so their customers are never left without quick access to their money where it matters.

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There is Power in Technology: How Fabletics has grown into a Renowned Brand

There is much potential in technology. If you own any business especially in this age and time and yet you are not using technology to your advantage, then you are doing a great disservice to humanity. The world has come of age. In the past, technology was primitive and could not avail much. With time, technology and innovation have been able to evolve, bringing to a realization the age of the internet and computers.


Companies that have chosen to make use of technology are now very successful, despite having been created less than a decade ago. Taking a look at Fabletics, you discover a brand with much zeal for succeeding in a highly competitive market environment. Fabletics is a female activewear company that got started by Kate Hudson, Don Ressler, and Adam Goldenberg in 2013. Despite starting off small, Fabletics has grown beyond anyone’s expectations gaining fame all over the world.


Apart from offering clients with quality products and services, Fabletics has always provided customers with new fashion trends, thanks to Kate Hudson who was once an actress. To a large extent, it is Kate who has sacrificed a lot to take Fabletics to greater heights. As a co-founder of the brand, Kate Hudson has invested heavily in the company’s customer care department. The brand has ensured that all clients get fair treatment and that they receive different products as per their specifications.


Also, Hudson is in charge of creating and streamlining the corporation’s budget at Fabletics. Using all the resources at her disposal, Kate Hudson has ensured that Fabletics never spends beyond it means hence the kind of success it presently enjoys. Today, Fabletics as a brand is worth more than $250 million, a value that has been steadily growing since 2015. By giving the world what it needs, Fabletics has carved out its niche, beating other competitors’ that have been on the market long enough, hands down.


Since Kate Hudson is a person who has always found it easy to connect with other people, she has taken her persona to Fabletics making the brand leverage the power of the consumers. By maintaining thousands of positive reviews, new customers have had no other choice than to seek products and services from Fabletics. Although it has taken a lot of sacrifice from Kate Hudson, the new Fabletics has made Hudson extremely proud of her unique managerial abilities. One astonishing fact is that before Fabletics, Kate Hudson had no corporate or business experience. However, Kate has been able to dig deep within and cultivate a culture of productivity in Fabletics.


By putting the interests of the consumers first, Kate Hudson through Fabletics has been able to meet the expectations of every single individual. To this end, Kate has gained the admiration of one of the world’s renowned celebrities by the name of Demi Lovato. Demi has found much appreciation for Kate since she has been able to provide women all over the world with a decent way of expressing themselves. If you want to partner with Fabletics, all you have to do is to take a lifestyle quiz that will help match you with an outfit that meets your needs.